CASE STUDY: TUI x Day Out With The Kids (DOWTK)
Chief Holiday Family Tester
The Brief: Deliver authentic, family-focused coverage of the holiday experience from departure to resort life.
The Execution: Produced high-engagement Instagram Story sequences, aesthetic short-form vertical videos (Reels/TikToks), and evergreen destination reviews focusing on resort amenities and family dynamics.
The Value Delivered: Proven ability to seamlessly represent household-name travel brands, deliver top-tier commercial-grade assets under a major campaign timeline, and spark genuine booking intent within the family demographic.
Overview
Hotels
Cruises
Theme Parks
Experiences
- Suite walk-throughs
- Childcare highlights
- Dining and poolside moments that show how a stay really feels for families.
- Ship and cabin walk-throughs
- Excursion highlights
- Relaxed, real-life moments on board with our child.
- Ride POV clips
- Snack and food reviews
- Simple tips that help parents plan a smoother park day.
- Immersive family days out
- Hands-on activities with our child
- Story-led content that helps parents picture their own visit.
Partnership Strategies
The Cox family collaborates with tourism boards and luxury hotels to deliver premium content for Day Out At and platform-specific marketing assets.
Commercial Content Creation (UGC)
Resort & Destination Reviews
Expert Itineraries & Guides
We deliver aesthetic, high-quality travel photography and vertical video featuring our child, tailored for your brand's social media and ad needs.
In-depth coverage of the best in accommodation, dining, and child-friendly facilities, published via the trusted Day Out At digital media brand.
Vetted by the Cox family, these guides simplify planning for our child's age.
Work With Our Team
We are the Cox family, the professionals behind Day Out At. We help brands tell stories that resonate with families who trust our child-friendly advice.